Project SASME+
Civil media in service of social campaigns supporting activation of the seniors
Project goals:
Project goals:
To reinforce cooperation between local authorities, third sector, business and the Seniors, by engaging stakeholders in the European senior card campaign.
To increase the role and impact of civil media by editing the European Senior Voice Magazine and creation of web-portal of the same name
To prepare partner organizations for the role of promoters of the SASME+ Program at national level
Shaping literacy, digital and citizenship competencies among seniors through SASME+ Training program
To improve access of the Seniors to products and services (European Senior Card)
Shaping positive image of the Seniors
Raising awareness of the society on the issue of ageing